Amazon India on Monday said it will further expand its regional language offering with the launch of a voice shopping experience in Hindi in the coming weeks. The e-commerce platform has also announced that customers can now access Amazon in Marathi and Bengali in addition to the five languages already available in Hindi, English, Kannada, Malayalam, Tamil and Telugu.
“These launches break the language barrier and make e-commerce more accessible and convenient for millions of customers across India,” Amazon India said in a statement. To launch Amazon.in in Marathi and Bengali, Amazon teamed up with expert linguists. An accurate and understandable user experience in each language. The team has chosen commonly used words over fully translated words to make the shopping experience authentic, easy to understand and enjoyable for the customers, the statement said.
Amazon customers can select their preferred language across Android and iOS apps, mobile and desktop sites. Once selected, the language preference will be recorded and remembered for future visits. The upcoming launch of voice shopping experience in Hindi will be followed by the launch of voice shopping in English in 2020. When this feature is rolled out, customers will be able to use their voice in Hindi to search for products or check the status of their orders. The voice offering will be available only for Android devices. With this launch, customers will be able to navigate to various touchpoints on the Amazon Android app, search for products and add items to cart using their voice in Hindi or English.
“With the regional language shopping experience, we aim to make e-commerce accessible, relevant and convenient to the customers. Kishor Thota, director (customer experience and marketing), Amazon India, said, “Every month, lakhs of customers visit Amazon.in in regional languages and 90 percent of customers are from Tier II and below cities.” He is happy to extend the Amazon experience to customers in Marathi and Bengali.
“Since the launch of Voice Shopping in 2020, we have grown 2X year-on-year with Amazon.in customers adopting Voice to address their shopping needs. We will continue to focus on bringing new features on voice to make the shopping experience exciting and satisfying for our customers.” Amazon India is rolling out various offerings across different regions to expand the digital opportunity for both customers and businesses. Innovating to localize. Regional language, voice and video. From June 2020, Amazon.in has launched seller registration and account management services in languages like Hindi, Tamil, Kannada, Marathi, Telugu, Malayalam and Bengali. In voice, Amazon Alexa – a cloud-based voice service that powers the Echo range of smart speakers – is available in English and Hindi and with proper nouns in various languages like Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu, etc. understands too.
In video, Amazon Prime Video makes titles available in Hindi, English, Marathi, Telugu, Tamil, Malayalam, Kannada, Marathi, Gujarati, Punjabi and Bengali. In addition, through Kindle Direct Publishing, authors can self-publish their work in five Indian languages, including Hindi, Tamil, Malayalam, Marathi and Gujarati, in addition to English.
read all breaking news, breaking news And coronavirus news Here
.