with him IPL The broadcast rights for the next five years are set to be auctioned later this year, with reports that Sony Pictures Networks India is in talks with Amazon’s video streaming platform Prime Video for a joint bidding. The BCCI is hoping to hold an auction for the broadcast rights of the world’s richest cricket league in December.
Star India acquired the broadcasting rights for the 2018-22 period, ending the 10-year rule of Sony, which previously held the rights from 2008 to 2017. Sony had reportedly placed a bid of Rs 11,050, while Star’s winning bid was Rs 16,348.
According to a report in Hindu Business Line, Sony is hoping to bring Amazon Prime on board and partner up to compete with Star India, which has a strong presence in both the linear TV and digital streaming space (Disney + Hotstar).
“Prime Video has been looking to enter this space for a long time and Sony wants to win back the rights. It looks like the two may join hands for this,” the report quoted a source as saying.
The BCCI is expected to sell the broadcasting rights for at least $5 billion.
In October, the BCCI added two more teams to the IPL, officially expanding it to 10 teams. Sanjeev Goenka’s RPSG made a successful bid for the Lucknow franchise (Rs 7090 crore), while CVC Capital will own the Ahmedabad-based team (Rs 5625 crore).
“The new franchise will participate in the IPL from the 2022 season, subject to the bidders completing the post-bid formalities specified in the ITT document. The IPL 2022 season will consist of ten teams and will consist of 74 matches, with each team playing 7 home and 7 away matches,” the BCCI said in a release.
A big auction is expected before next season, with the major stars up for grabs.
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