Amazon Prime launches new campaign titled Membership EK, Khushiyan Anek

Amazon Prime has been the catalyst in providing a combination of benefits to its members. From shopping, listening to music to watching favorite movies/shows, reading and gaming, the Prime membership is designed to make everyday moments with friends and family worth cherishing. To bring this spirit of Prime membership to the world, amazon prime A new campaign named Membership One, Khushiyan Anek has been started.

The campaign, directed by director Shoojit Sircar through Ogilvy, includes two heart-touching, life-affirming films titled Mohalla and Long Drive. Both the campaign films will help Prime members see beyond the functional benefits of membership and enable them to transform a daily moment into a special and memorable time with their family and friends.

The first film takes Mohalla, a relatable setting in the life of a small-town family, and depicts how Prime membership not only enables but enhances their family time experience. Set in the backdrop of family bonding on films on Prime Video, Har Ghar Se tells a relatable scenario – thereby reiterating Prime’s relevance in everyday life. The second film, Long Drive, shows how a young girl gets timely delivery of a pair of Bluetooth speakers, turning an ordinary drive with her grandfather into a memorable long drive. She combines the experience with Amazon Music and turns a mundane ride into a fun ride to remember.

Ravi Desai, Director, Mass & Brand Marketing, Amazon India, said, “Our long-term vision is to grow Amazon Prime into the largest and most loved membership program in India. We have always innovated to combine a blended convenience selection with a sense of belonging for our members and the new campaign helps us to convey that sense of Prime’s multi-benefits into the lives of our customers. This year’s campaign takes that effort further, showing how Prime (and its benefits) can enable our customers to create magical moments with their loved ones and enjoy their day more. ,

Speaking about the campaign, Ramakrishnan Hariharan, Executive Creative Director, Ogilvy Mumbai, said, “The Amazon Prime membership makes customers work backwards and strive to be relevant in the daily lives of customers. Their innovation model works on creating something that is usable and that’s where campaign line membership is one. Happiness comes into play by portraying the many joys of everyday life, made possible with Amazon Prime. Instead of making movies highlighting each service, we decided to showcase the combined impact of the services. We’ve kept the stories simple and relatable in which the protagonist gives a glimpse of his real life, and how Amazon Prime membership has helped grow this. The effort is to strike an emotional chord, yet rooted in the services themselves. ,

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