Amazon is expanding its Amazon One palm-scanning technology outside of its Amazon and Whole Foods Market stores at the Red Rocks Amphitheater in Denver, Colorado (US), where it will be used during sports and other live events. Amazon One will be introduced by Amazon at the location where AXS, a leading digital ticketing company, will be deploying the standalone ticketing pedestal. This means that upon enrolling their AXS Mobile ID with Amazon One, visitors now have the option to scan their palms to enter concerts and events much faster and easier than before. The company says the AXS entry option is live today at Red Rocks Amphitheater, and it expects to add more AXS ticketed venues in the future.
launched in September 2020Amazon One provides a fast, contactless way for people to use their palms to perform everyday activities such as paying at a store, presenting a loyalty card, entering a venue like a stadium, or badging at work. does. The service uses custom-built algorithms and hardware to create a unique palm signature of an individual.
In a blog post, heroine Points out that fans who have enrolled with Amazon One for AXS ticketing can choose to simply have their palm scanned instead of their mobile ID or ticket when entering the venue. Visitors can enroll at a dedicated station just before entering the amphitheater, or at another enrollment station inside the amphitheater for future AXS programs. Enrollment takes less than a minute, and guests will have the option to enroll with just one palm or both. After that, fans will only have to hover their palm over the Amazon One device. Amazon notes that the service is “designed to be highly secure and uses custom-built algorithms and hardware to create an individual’s unique palm signature.”
In addition to the AXS, the Amazon One is now available in over 60 locations on select Amazon Go, Whole Foods Market, Amazon Books, Amazon 4-Star, Amazon Fresh and Amazon Pop Up stores. The service appears to be limited to the US, and India-specific availability is unclear.
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