heroine has announced that its ‘the’ great indian festival‘ (GIF) sale will start from October 4, 2021. The company says the sale is dedicated to millions of small sellers, including more than 75,000 local shops in 450 cities, offering products to customers across the country. The sale will showcase the products of Amazon sellers on various other programs like Amazon Launchpad, Amazon Saheli, Amazon Karigar as well as products from top Indian and global brands across categories. When it comes to e-commerce sales, ‘The Great Indian Festival’ is one of the biggest festivals in India.
According to a recent study commissioned by Amazon India And powered by Nielsen, sellers on the e-commerce platform are optimistic about this festive season and 98% of sellers surveyed said that technology adoption and e-commerce have positively impacted their business. More than 78% of surveyed Amazon sellers expected to reach new customers, 71% cited an increase in their sales and 71% cited improvement in their business as their top expectation from the festive season.
The Great Indian Festival sale will see over 1,000 new product launches from brands like Samsung, Xiaomi, Sony, Apple, Boat, Lenovo, HP, Asus, Fossil, Levi’s, BIBA, Allen Solly, Adidas, American Tourister, Prestige, Eureka Forbes . , Bosch, Pigeon, Bajaj, Big Muscles, Lakme, Maybelline, Forest Essentials, The Body Shop, WOW, Nivea, Dabur, P&G, Tata Tea, Huggies, Pedigree , Sony PS5, Microsoft Xbox, Hasbro, Funskool, Philips, Vega and more more.
According to the company, customers can get multiple options to enjoy 5% reward points along with a bonus of Rs 750 with Amazon Pay ICICI Bank credit card, signing up for Amazon Pay Later along with a discount of Rs 150. to get the flat back. 60,000 instant credit, rewards of Rs. 1000 back, rewards of Rs.1000 for customers using Rs.1000 gift card. 200 on Amazon Pay balance, and 10% cashback up to Rs.100 on purchases made using Amazon Pay UPI.
“This year great indian festival Celebrating the resilience of local shops and small and medium vendors. We are humbled by their spirit and delighted at the opportunity to partner and enable their growth, especially given the recent challenges caused by the pandemic. We continue to innovate on behalf of our customers by offering the widest selection, value and convenience to ensure fast delivery of their #KhushiyonKeDibbe, so that they can prepare for the festive season from the comfort and safety of their homes ” Manish Tewari, Vice President, Amazon India said.
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