The team labeled the peanut butter and began selling it on Amazon and Snapdeal under the brand Alpino, which had previously been picked up and trademarked. However, it took them three months to resolve 100 instances.
The next time, they inquired about the sorts of peanut butter being exported by the producer, discovering a crunchier variant. They purchased them and began promoting on Amazon, earning Rs 25 lakh in income for the fiscal year 2016-17. The crew noticed that individuals preferred the crunchier type.
Observing their clients’ pincodes, they discovered that every piece of their merchandise was purchased in Haryana, Punjab, or Delhi. They realized that in order to scale, they needed to establish distribution.
Soon after, they established 15 distributors in the north who would sell peanut butter under exclusive agreements. In 2017, the crunchy peanut butter sold 50 cases per month, expanding their market.
“We traveled about demonstrating the benefits of peanut butter for bodybuilders, even giving a presentation at an international health and fitness organization.” “People started trying the stuff,” Chetan adds.
Alpino has Earned Rs 5 Crore in Sale in Just Three Years
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