As pollution levels in Delhi and its surroundings worsen, and the air quality index rises to dangerously high levels, room air purifier manufacturers see an increase in sales.
Manufacturers are looking for a silver lining as sales of this seasonal product spiked post Diwali and now the market size has crossed Rs 500 crore, with Delhi NCR and northern region accounting for nearly three-fourth of the sales.
The makers have come up with new variants for this season, which claim to provide relief not only from poor air quality but also from the threat of SARS COV-2 virus among other clever features.
Previously, Delhi NCR accounted for 70% of Kent air purifier sales; However, this year the demand has increased from other cities.
Consumer knowledge about poor air quality has led to increased sales of air purifiers and consumer awareness has been increased by greater media coverage of poor air quality, resulting in higher sales.
As air pollution in the national capital reached critical levels, the Delhi government on Saturday announced a series of emergency measures, including a one-week suspension of schools, a construction ban and work from home, to address the city’s pollution crisis. includes government employees.
The air purifier market has become extremely competitive, with over 15 businesses offering systems ranging in price from around Rs 4,200 to over Rs 50,000.
Dr Sharad Joshi, Associate Director- Pulmonology, Max Hospital, said, “High levels of pollutants can trigger an asthma or COPD attack for people with pre-existing lung conditions, while healthy-looking people who work outside or They exercise, they can feel it. Symptoms only occur when they are exposed to air pollution for a relatively long period of time. Various studies also claim and prove that people who live around more road traffic are at higher risk of developing COPD.
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