Agriculture 4.0: Israeli startup sets up smart urban farm for fresh green superfood

An Israeli agritech startup that has embarked on a mission to make highly nutritious superfoods accessible to the masses in the form of Diet Coke revealed on Thursday that it will develop and produce fresh, affordable ready-to-eat duckweed-based The first is called the Urban Breeding Farm. Green “caviar” all year round.

GreenOnyx has developed a sterile and fully autonomous AI-based cloud technology platform that uses advanced agricultural methods to bio-mimic natural habitat conditions to grow highly nutritious crops from seed to plate in deep-tech modular farms. uses. Using proprietary technology, the startup grows water-based lentil greens throughout the year without any human intervention, without the need for any agricultural land, and independently of weather conditions.

The startup is backed by a number of investors, including billionaire and serial entrepreneur Marius Nacht, Granot Group and Ruti Broudo, co-founder of R2M Hospitality and Restaurant Group. Aharon Fogel, former chairman of Migdal Insurance & Financial Holdings Ltd., serves as the chairman of GreenOnix.

The startup’s co-founder and CEO Dr. Tsippi Shoham, a cancer research veteran over a decade ago, embarked on the journey of finding the healthiest vegetable with the belief that adopting a healthy and balanced daily diet is key to strengthening the immune system. necessary and reduce the risk of contracting diseases.

In the wild areas of Thailand, Shoham discovered Wolffia arriza, a small water vegetable, also known as duckweed, that has high nutritional value. The water-based lentil plant, which resembles green couscous or caviar, floats in ponds and grows in complex environmental conditions.

“My professional background in cancer research has led me to identify the importance of healthy fresh green vegetables to promote cellular strength, prevent disease and illness, and promote longevity,” Shoham said. “Recognizing the tremendous potential health effects of greens phytonutrients, as well as the significant challenges ahead, I successfully changed my mission from oncology research to the delivery and consumption of fresh greens.”

GreenOnyx prepares fresh duckweed that can be added to any dish or drink. (Etiquette)

The Tel Aviv-based enclosed modular urban farm facility, which looks like a data center with computer cabinets, can produce 40 tons annually of the tiny green grains that the startup has named Wanna Greens. The green superfood comes in pint-sized packaging, has a mild flavor, and can be mixed into just about any dish or drink. They are richer in vitamins, minerals, antioxidants and other important phytonutrients than leafy green vegetables currently on the market because they are not industrially farmed or exposed to contamination.

With a fresh shelf life of six weeks, according to GreenOnyx, they provide more iron than spinach, more zinc than broccoli or kale, and more potassium than any other green vegetable.

“Every spoonful you take out is like picking greens from a field,” said the startup.

The startup has started selling 200g of Wanna Greens pints to consumers through its website for NIS 22 ($6.40) and plans to sell the superfood for $30 a kilogram. Subsequently its first product has already been marketed in several Michelin-starred restaurants around the world.

“Our vision is to revolutionize the way we think about food production in urban areas, providing fresh, healthy and sustainable food straight from home to plate and subsequently, we will have the resources to further grow our industry. disseminates the unique technology that exists,” Shoham said.

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