Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘likes’ on social media – as long as you choose them wisely! But how many hashtags should you use to increase your popularity on social networks? The answer might surprise you. It’s a question that many Instagram users ask themselves: What is the right number of hashtags to add to a post? To find out, the latter platform analyzed 18 million instagram Excluding Posts, Videos, Reels and Stories.
Interestingly, the latter’s results differ from Instagram’s own recommendations. According to Latter’s analysis, using more hashtags helps achieve better results in terms of “reach” or percentage of users who are exposed to the post. Using 20 hashtags, the latter saw an average average reach rate of just under 36 percent. Using 30 hashtags gets the next best reach rate. With five hashtags, only less than 24 percent of hits reach.
And while a post’s reach is important, engagement is even more so. On average, 30 hashtags resulted in a better engagement rate — from “likes” and comments to shares and follows: “When it comes to average engagement rates, using 30 Instagram hashtags per feed post results in the most likes.” And comments happen,” says later research.
Nevertheless, in late September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution.”
For the latter, there may be other reasons behind Instagram’s recommendations: “As Instagram continues to expand its searchability and SEO tools, it is understandable that they would want users to search for fewer, more relevant hashtags.” Experiment with – This can help them accurately categorize and recommend your posts in suggested content streams, such as an Instagram Reels feed or an updated hashtag search tab,” the website explains.
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