The pandemic saw the birth of hundreds of startups across India, especially those operating in the ed-tech sector, and while we have seen many ed-tech startups mushrooming that teach in English, there are some that have taken the India First approach. and chose to teach in the mother tongue. one such startup Avodha.com, Launched in the midst of the pandemic on June 23, 2020, the company has grown rapidly to cover most of India with offices in Mumbai, New Delhi, Kochi, Bangalore, Coimbatore and Hyderabad. With a workforce of 500 employees and over 1500 freelancers, the company plans to set up offices in the Middle East soon with its 24-year-old founder, Joseph E. George. Joseph says, “Any company that wants to be a leading player in teaching people across the world in their mother tongue should come from India because India is the land of languages.” mother tongue and believe that this trend will be global. According to Forbes, more than 770-990 million people in India are unable to speak or understand English, with the rest more than a third unable to speak or read fluently. The situation on the ground is becoming increasingly unequal for non-English speakers. If all knowledge is stored in English, then what will happen to the crores of people who live out of this trap, if the knowledge itself is closed, then development is a completely distant prospect. While breaking this language barrier is not easy for any company, the main challenge faced by many companies trying to teach the local language (mother tongue) speaking population in India will be the cost involved in creating and managing these classes. However, Avodha breaks down the barrier on this as well, saying “the biggest challenge would be lack of purchasing power while serving native and rural India”, a higher priced product would create more friction in the decision-making process of the student or student. parents, at the same time we couldn’t even sacrifice margin”, Joseph says about how he can offer more than 23 courses in 5 languages with live classes for a low ticket size.
Avodha has come out with a unique pricing structure wherein the student pays a small amount which is around 25% of the total fee and the balance is paid by the student after getting a job related to the course studied with Avodha. Is. This ensures that Avodha can maintain its margins and run the business cost-effectively. “The business has fully booted from day one and the revenue from the income sharing agreement is critical to the growth and sustenance of the company”, when asked why he thinks the company is ready to expand into the Middle East, Joseph claims that there are millions of individuals in the Middle East who speak Arabic, Urdu, Pashtun and other languages, so they believe such a product will be useful to the people of the region.
Avodha also runs an independent job platform wherein corporates can get into entry-level jobs and take advantage of the job platform and its popularity. , Infosys, and SBI Caps. Avadha also uses advanced data science to be able to map skill gaps in an individual’s profile, using this they are able to create an ecosystem in which the system recognizes skill gaps in individual profiles and learns accordingly. and builds test solutions. When asked how Avodha can understand the skill sets required by companies, he says that they use scraping algorithms to extract job descriptions from various job postings available online, and since then
This data is available in lakhs to be able to pinpoint exactly what is required by companies as job descriptions available online would be an accurate reflection of the recruitment requirement and candidate qualification range for the companies. Leveraging these features, Avodha has been able to assist in the placement of over 70,000 individuals during its existence using its job platform.
hardware
In the interest of maintaining diversity of courses to provide options to the students, Avodha has launched Hardware courses, Mobile Phone Engineer, Laptop Engineer, AC Engineer and Electric Vehicle Engineer and some of its flagship courses in this segment. While hardware courses are extremely common in the west, Avodha is the first platform in India to launch an online collection of hardware courses.
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