The MoneySign Assessment Framework aims to solve the age-old problem of investor risk appetite analysis.
The MoneySign assessment framework has been developed with the help of global psychology experts and behavioral scientists.
1 Finance, a financial services institution focused on the personal finance space in India, announced that they are the first financial institution in the country to receive a psychology patent for their scientific valuation framework called MoneySign (trademark).
The MoneySign valuation framework has been developed with the help of global psychology experts and behavioral scientists to solve the age-old problem of investor risk appetite analysis.
The MoneySign assessment framework uses the most comprehensive framework in psychology called The Big 5 or the Ocean Model to assess an individual’s risk-taking ability. 1 qualified team of financial experts in finance and related the importance of various traits and biases to individual financial behavior. This was then modeled in various animal archetypes with the closest human DNA level matching to assign specific manisigns to individuals from Darwin’s theory of evolution.
“The MoneySign valuation framework is an important milestone for 1 Finance, and will help the company provide holistic financial advisory services to its members. We are committed to partnering with our members in their journey to financial wellness that caters to the emerging needs of our members and helps them achieve financial well-being,” said Jeet
Marwadi, Founder & MD, 1 Finance said, “We believe there are more than enough products to suit the needs of every customer, not just financial but emotional as well.
There are thousands of tools that capture the financial aspect but no tools to factor in the important emotional aspects. We hope this will change the way financial planning is done here,” said Keval Bhanushali, Co-founder and CEO at 1 Finance.
The MoneySign valuation framework is currently available for free on 1 Finance App. Since its launch in December 2022, the framework has successfully detected signals of around 10,000 affluent and emerging affluent individuals with a net worth of 2.5Cr+ or financial exposure of over Rs 20 lakh. The company has crossed the 1000 crore mark of value under advisors in its beta launch from February 2022.
1 Finance envisions further expansion of the MoneySign valuation framework to make it available to millions of people across the country. The company is committed to provide innovative financial solutions to its customers that meet their changing needs and enable them to achieve financial well-being.
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